From Lifecycle to Micro-Moments

From Lifecycle to Micro-Moments

With the current growing interest in visualizing the customer experience and customer journey, the usage of terms and methodologies is wide-ranging. But what is customer experience if it is not marketing and sales? In fact, it is a combination of all of the above; a...
The Power of Visualization in Service Design

The Power of Visualization in Service Design

Visualization tools serve a key purpose of communicating user data in the Design Thinking and Service Design field. We have talked to Customer Experience Managers and Service Designers and based on our own experience in the field, visualizations are made for different...
Making Customers Matter Most

Making Customers Matter Most

The sight from your office chair might indicate that your company is doing its outer best to please customers and that your customer experience is volant. Do not fall for this double-cross as statistics show that 80% of organizations claim to have built their...