About us

We are Contextmapp, passionate about user research and Customer Journey improvement. From our office in Amsterdam, The Netherlands, we keep innovating and adding features to Contextmapp. With only one goal: help you to do research the way you want!

The People behind contextmapp

About us

We developed a platform, including an app, to help you as a researcher to do innovative research. We believe in a free platform where you only pay for the usage. So that means no monthly fees.

Years of experience and hundreds of research projects gave us the knowledge to build Contextmapp. With the goal to make it as easy as possible.

Everyday we work hard to improve the platform, listen to our users and use Contextmapp ourselves to find out what you want and need.

We believe in collaboration and partnerships. That’s why we invite you to join us, to connect to us and to visit our office in Amsterdam, anytime you want. We are happy to listen and to take your ideas into the Contextmapp platform.

Let’s go!

WHo We Are

Our Team

Danny Peters – CEO

Danny has been working in the world of Customer Research for over 20 years. He started optimizing customer processes in contact centers and has become one of the Dutch’s most respected specialists in Customer Experience Management. Danny developed a thoughtful methodology ‘Customer Journey Mapping in 6 Steps’, which enables professionals to research and visualize the customer journey and improve the operations that deliver products and services to users and customers. He has been using this methodology in his consultancy, Conexperience, with evident success. To become scalable and as a way to fulfil his dream of getting everyone to be customer centric, Danny acquired the Contextmapp platform in 2019, where he hopes to reach millions, get everyone researching and of course to ultimately raise the bar for the entire Customer Research field.

Olf Uineken – CTO

In the past 25 years, Olf has become a broad-based strategic advisor and specialist in the area of Customer Service and ICT. His focus is process optimization and design of the underlying technical infrastructure. It integrates all aspects of ICT such as software development, network infrastructure, e-commerce, Reporting & Analytics. In the past 10 years, Olf Uineken has played an important role in the (re)organization of the customer service and the underlying technical infrastructure. He makes a difference through his drive, ownership of opinion and persuasiveness and is the technical brain behind the Contextmapp infrastructure and the art and science of designing and delivering valuable technology strategy.

Manon van Poelwijk

Manon van Poelwijk – Senior Consultant

My passion lies in connecting people with their environment, organizations with their customers. Making a difference by creating value.

In my work I do that by breaking through silos, connecting different disciplines with each other and with the customer. To achieve an optimal customer experience. My many years of experience in the field of customer research, in which customer journey research always played an important connecting role, shows that it delivers value for both customer and business.

Bringing the voice of the customer into the organization, from strategy, business intelligence department to marketing and service, is really my and “our” thing. I do that with my head and heart!

Kevin Rhoe – UX Design

Smart ideas and complex information, how can you best communicate them to someone else? With only bare data, the brain has to work very hard to understand the information. Powerful images clarify complexity in no time, giving our brain room for truly innovative actions. Exactly the reason why I playfully bring texts, graphs and concepts to life by means of images. This way I bring ‘the aha’ of insight and the smile with my work and I love that!

Kevin Rhoe